Olga Chaika

In this project, I was responsible for the comprehensive promotion of the nails master's personal brand, managing it from August, 2025 to March, 2026. My role covered the full cycle of tasks — from developing the promotional strategy, copywriting, and Stories management to shooting, editing, and launching targeted ads. We focused the positioning on a unique blend of the creator's expertise, humor, and personality, which allowed us to build a strong, loyal community.

Thanks to this strategy, we increased customer inflow and service sales by 70%. The successful growth of the blog became a catalyst for business scaling, leading the nail artist to open her own nail studio. Currently, I am fully managing the promotion of the new studio while providing targeted content creation support for her personal blog.